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Why Sponsor?
Our shared community needs your support to continue low-cost, family-friendly programming, and to help maintain our facilities throughout the Springfield Park District. We offer the personal growth and sense of community you are looking for. We are with you from 16 months to your senior years. We pride ourselves on being your home away from home for generations to come.
Your support makes a difference, and WE THANK YOU!
Springfield Park District Agency Overview
Serves 135,000 residents
Second Park District organized in the state of Illinois
Facilities all over Springfield, Illinois
Approx. 1 million patron visits per year at signature facilities
Established relationships with local agencies
About the Springfield Park District
The Springfield Park District was organized on February 8, 1900. It was the second Park District organized in the state of Illinois. The Springfield Park District serves approximately 135,000 residents and its boundaries encompass the greater portion of the Springfield metropolitan area, covering approximately 60 square miles, 2,500 acres of parkland, 322 acres of Nature Preserve, 36 parks, 23 miles of bike trails, and four golf courses.
The Springfield Park District offers a variety of educational and recreational programs, classes, and events for people ranging in age from six months to seniors. The Park District partners with several local organizations and clubs to provide athletic programming such as youth baseball/softball, men's soccer, disc golf leagues, cricket, rugby, pickleball, youth football, bicycling clubs, and related clubs/groups. Additionally, the Springfield Park District also maintains intergovernmental/cooperative agreements with various Police Departments, School Districts, and local colleges.
The Springfield Park District is managed by an elected board of Trustees. The governing board is composed of an elected President and six additional elected Trustees all serving four-year terms. The district employs an Executive Director to execute Board policies, manage the agency's affairs, implement strategies for park and recreation development and develop goals to accomplish the agency mission.
Community Impact
Parks and Recreation services are often cited as one of the most important factors in how livable communities are. Parks provide gathering places for families and social groups, as well as for individuals of all ages and economic statuses. They are vitally important to establishing and maintaining the quality of life in a community, ensuring the health and wellness of families, and youth.
Our Media
Springfield Park District Facebook Posts
Reach: 511,000 +/year
Engaging: 12,000 +/month
Events: 91,000 reach/year
Audience: 74.8% Women/ 25.2% Men
Follower Growth Rate: 24% +/year
Henson Robinson Zoo Facebook Posts
Reach: 193,000 +/month
Engaging: 13,000 +/month
Events: 92,000 reach/year
Audience: 84.6% Women/ 15/4% Men
Vast attendance/exposure at:
Four Golf Courses: Bergen Golf Course, Bunn Golf Course, Lincoln Greens Golf Course, and Pasfield Golf Course
Washington Park Botanical Garden
Two Outdoor Pools: Nelson Center and Veterans Memorial Pools
Eisenhower Pool
Funshop
Henson Robinson Zoo
Nelson Center Ice Rink
Thomas Rees Memorial Carillon
Velasco Tennis Center
Washington Park Pavilion
Partnership Opportunities
Signature Events
International Carillon Festival
The International Carillon Festival brings thousands of visitors over the course of the event from all over the world.
Fireworks Sponsor - $10,000
Cabin Fever
Beat the Winter Blues on Saturday, February 22nd from 1-4pm!
Join us for a day filled with energy, excitement, and endless FUN at Cabin Fever, hosted at Erin's Pavilion.
This event is designed to get kids ages 5-12 moving, playing, and having a blast - no more staying cooped up indoors! Dedicate the day to promoting physical fitness, encouraging social interaction, and, most importantly, ensuring your child has a fantastic time.
CABIN FEVER SPONSORSHIP OPPORTUNITIES
Parents' Night Out
Escape the daily grind and join us at the Henson Robinson Zoo's Parents' Night Out! Entrust your little ones to our experienced staff for exciting activities and animal encounters while you enjoy an adults-only evening on the town. It's the perfect opportunity for parents to unwind while their kids have a blast. Partner with us to create unforgettable memories to showcase your brand as a valued sponsor.
$5,000 per event
- 25 general admission tickets tot he Henson Robinson Zoo
- Opportunity for on-site self promotion during the event (subject for approval)
- Logo on flyer
- Name and Logo included in z-mails to membership families (2,165)
- Recognition in public relations and promotional materials for event
Zoo Lights
Experience the enchantment of the Henson Robinson Zoo's Zoo Lights, where twinkling pathways and festive decorations create a dazzling winter wonderland. Delight in twinkling pathways adorned with sparking lights and festive decorations, creating a magical journey for all. Ad might falls in November and December, witness the Zoo come alive with thousands of twinkling lights offering a breathtaking spectacle for visitors of all ages. With enchanting light displays, seasonal treats, and entertainment, Zoo Lights promises to be Springfield's top unforgettable experience for the whole family. Maximize your brand visibility by sponsoring this captivating event.
ZOO LIGHTS SPONSORSHIP OPPORTUNITIES
Park Partner Events
On-site presence at our events will expose you to a targeted demographic. Options include:
Presenting sponsor - $2,000
Event sponsor - $500
Table at an event - $100
Park Partner Events Include:
Spring Floral Display - Approx. 1,000 attendees - March-April
Pool Opening Weekend - Approx. 1,500 attendees - May Event
Carillon Summer Concert Series - Approx. 10,000 viewers - May-August Series
Winter Floral Show- Approx. 1,000 attendees - November and December Event
Annual Marketing Partnership
$7,500 annually
Customizable Package including:
- Monthly/quarterly social media posts (variety of pages to choose from)
- Monthly in-facility TV ads (Erin's Pavilion, Henson Robinson Zoo, Velasco Tennis Center, Washington Park Botanical Garden, Nelson Center, and Eisenhower Pool)
- Quarterly e-blasts to 17,000 subscribers
- Quarterly web pop-up ads, redirected to your landing page (30,000 visitors/month), for a duration of one week
- TIP: Have a call to action!
Seasonal Activity Guide
Published online with interactive links!
Prices are per issue (three issues per year)
Premier sponsor: $2,500
Inside front cover: $1,000
Full page: $660
Half page: $440
Quarter page: $320
Signage & Banners
Large Scale Banner
$10,000 for one year; $2,000 per year renewed
8'x10' full-color banner along the Nelson Center Pool
Note: The Nelson Center Ice Rink has one of the highest foot traffic at the Springfield Park District on a seasonal basis!
Field Banners
$800 per season
6'x4' displayed at one of our baseball fields
Note: The District has 41 baseball fields in high traffic locations!
Dashboard Banners
Displayed in Rink 2 of the Nelson Center
Full Size (2.5'x8') - $2,000
Half Size (30"x48") - $1,000
Facility Coffee Sponsor
$500 for three months
Complimentary coffee is available for patrons every morning at the Nelson Center Ice Rink with sponsor recognition at the coffee station
Facility Sponsorship Opportunities
Velasco Tennis Center
Looking to make a meaningful impact in your community while also gaining valuable exposure for your brand? Sponsoring the Velasco Tennis Center offers an unparalleled opportunity to do just that.
Velasco Tennis Center Sponsorship Opportunities
Henson Robinson Zoo
Are you looking for a wild adventure that leaves a lasting pawprint in the community and puts your brand in the spotlight? Sponsoring the Henson Robinson Zoo isn't just monkeying around - it's a roaring opportunity to make a meaningful impact while showcasing your brand to a captive audience.
HENSON ROBINSON ZOO SPONSORSHIP OPPORTUNITIES
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